Baby Boomers are getting to the point where they have had just about enough of mowing lawns and pulling weeds. They are retiring from their careers and looking to a little rest and relaxation, or it could be they are looking for some adventure and new experiences . Either way, they are NOT looking to spend more time mowing and maintaining their lawns.
If you think I making this up, I could show you my customer list, and you would see that most of my regulars are people over the age of 65. But that is changing. More people who are closer to 35 and 40 are looking to spend their weekends with family, or taking trips, and they don’t want to spend their precious free time on lawn care.
Still not sure you are buying this premise? Take a look at this excerpt from the Lawn and Landscape site:
“… State of the Industry report showed that “an aging population of Baby Boomer customers has been a major reason for increased business this past year,” for a landscape company in Topeka, Kansas. According to the Bureau of Labor Statistics’ Occupational Outlook Handbook for Grounds Maintenance Workers, “more workers will be needed to keep up with increasing demand for lawn care and landscaping services from aging or busy homeowners.” Their projection is that overall employment for grounds maintenance workers will grow from 1,309,300 workers in 2016 to 1,455,600 workers in 2026, or by 11 percent.
The table below provides a snapshot of the US population’s aging trend. We looked at the percentage of the population who were 55 and older in Massachusetts, as well as the percentage of the population who were 65 and older in Pennsylvania. We based our calculations on census data. The percent increases aren’t staggering, but they do give a sense that the population is skewing more towards the older generations. It is more cogent when you take into account that these two states are not popular for retiring in.”
Here in Florida, particularly in the South Brevard and Indian River County, the population still toward 65 and older, so the figures here to support an increase in our Lawn Mowing, Sod Installation, Tree Planting, and Landscape design services are even greater than the ones mentioned in this article.